Wyndham Winter Street Party

Everyone loves going to a street party, but do they know how much work goes into them?

We do! We love creating street parties and festivals and we’ve decided to give you a sneak peek into what we did to get our recent event to go live.

In June we produced the Wyndham Winter Street Party. This event was live to the public for 5 hours but it took months of planning, communication, dreaming and designing to bring it to life. This is a huge undertaking, so we sat down with our lead Event Manager, Oriana, to find out what went into this fun event and exactly how we did it.

 

How long was the process?

We worked on this event last year, so we had some ideas of what did work, what we would want to do, and how we could make it bigger and better. We had a signature Liliana Sanelli workshop with the Wyndham City Council to establish what the purpose of the event was, what direction they wanted to go in, and how they wanted to make it all happen. The council officially engaged us and we started working on the project in January of 2024. That’s 6 months of planning!

 

How many people from the PEG team were involved in the planning?

We had 6 team members involved in the planning, 2 event managers, 2 event coordinators, our General Manager Duane, and of course, Lil. These were the people that kept the six months of planning and communication on track. During event week and the day of the event it was all hands on deck.

 

What about vendors?

This type of operation is no small feat! We used over 30 different suppliers ranging from infrastructure for marquees, furniture, power, lighting, toilets, parent pods etc, to operations which include first aid, risk and safety, activations, roving entertainment and more. We then had stall holders which were crucial to the visitor experience. We had incredible engagement with the stalls with 10 Council departments, 30 market stalls, 10 community groups, and more than 55 local traders. It’s huge!

 

This is a massive event and walking through it you can sense multiple transformations in the space. Walk me through that.

In an event like this, we break it into zones. This can be done for multiple reasons, and in this case it was because we wanted to have multiple themes in one event. We’ll also do this for large scale events to make crowd, risk, and safety management easier. For this event we spilt it into three really fun zones. We had the Live and Local Zone, Winterland, and After Dark Zone. 

 

The Live and Local Zone is exactly what you’d expect. It highlights local entertainment, community groups, Council, and sport clubs. We had 2 stages with local community stages, roving performers, sports clubs, market stalls, face painting, lighting projections, and council departments.

 

Winterland was such a crowd favourite. We had a snow play area which is a massive effort to install and then maintain throughout the evening, but it’s always so worth it when you see families enjoying it. We also had fire pits for marshmallow roasting, roving penguins and stilt walkers, dining, and a photo op with our team favourite Bruce the Polar Bear. This zone really gives off a cozy snowy winter feeling.

 

The final zone, and one of my favourites, is the After Dark Zone. This is all about disco, cool lighting, and family-friendly party vibes. We had a silent disco, projections, fire performers, an LED Hula Hooper, interactive art, craft workshops and kaleidoscope, and face painting. The whole event wrapped up in this zone with a huge DJ Boom Box with neon lights, cool neon light-up instruments that people could pose with, and a snow machine for that added touch of winter magic. 

 

6 months of work came together with the PEG team working from 6am to 12am on event day. It was smiles all-round as the team saw all of their hard work come together.

 

Bringing big events like this to life for clients and for the public is the best part about being a member of The Perfect Events Group team.

 

If you’d like the Perfect Events Group to make your next event as successful as this one, book a free 20-minute brainstorming session today!