Experiential Marketing - Helping brands grow into ones that can’t be ignored!
Your Go To Agency For Innovative Event & Experiential Marketing Campaigns
We’ll ask questions, without pushing.
And we’ll formulate a plan, with all the necessary steps to help you reach your marketing and financial aspirations.
Having a mixed bag of creatives, strategists and tech geeks, we have the combined knowledge and skills to curate marketing campaigns that result in proven performance and long term business growth. Let’s work together.
Our Approach To Marketing
In today’s fast-paced world, for businesses to stand out, they need to think outside the box – and that’s exactly what we do. Forget cookie-cutter, run-of-the-mill and boring marketing campaigns. We help our clients shape their businesses into brands that can’t be ignored.
How? We delve deep into our client’s brands to uncover their unique story and use experiential marketing events to allow their target market to form a memorable connection with their products and services.
What we do PERFECTLY
We know every brand is unique, requiring a tailored approach to its marketing. That’s why we offer various marketing services, from strategy to creative, innovative marketing campaigns, paid media, and digital marketing. With a mixed bag of creatives, strategists, and tech geeks, we have the combined knowledge, skills, and experience to cater to every bold and ambitious goal.
Marketing / Brand Strategy
Whether you're a new business ready to enter the market or an existing brand looking to invigorate your look and reach a new audience, we offer innovative and creative brand and marketing strategies to suit your needs.
Brand Repositioning
Whether you want to alter your brand's positioning or inject life into tired visual elements, we'll help redefine your brand's identity to increase sales, stand out in competitive markets, and attract new customers.
Campaign Management
If you're launching a brand-new product or service, we'll help you create a stand-out marketing campaign. Using a combo of experiential advertising, events, and traditional paid marketing, we'll ensure your next campaign goes off with a bang.
Public Relations
Even with the rise of social media and the diversification of marketing channels, public relations remains one of the most successful ways to build brand awareness. Over the past 15 years in business, we've created an incredible network of journalists and publicists across various niches ready to tap into for our clients.
Social Media
Find social media overwhelming? We get it. From finding the time to create content to remembering to post and trying to stay ahead of the trends, it can be a lot. Let us do the hard work for you. Whether you need support connecting with influencers, generating scroll-stopping marketing campaigns, or running successful Facebook ads - we've got you covered!
Fundraising Campaign Marketing
Ready to make fundraising fun? Planning, crafting, and executing unforgettable fundraising campaigns and events is what we do best! Whether creating compelling appeals, identifying target donors, or leveraging marketing channels, we'll take care of the entire process to deliver the perfect event.
1. Let’s be friends
If we are going to build you a strategy that is true to who you are as a brand, we need to learn all about who you are, what you stand for and what you want to achieve. To do this, we make friends first. We want your brands personality and core values to shine through. It is how we make a campaign emotive and one that resonates with your audience. We are sponges. We want to know it all.
2. We strategise
Once we know all about who you are and what you want, we go away and collaboratively formulate a plan specifically for you. Nothing is cut and paste at PEG. We will assign the necessary people with the skill sets required to nail the brief.
3. We workshop it
We want you to be happy with what we are doing so we call this the “buy in phase”. We present you with a strategy aligned with your return-on-marketing-investment, and by the end of this phase, we will have a ready -to-execute plan for your brand.
4. Campaign creation
This is our favourite part. We will live and breathe the developed strategy and put together a refined and well thought out campaign, keeping you across what we are doing as little or as much as you desire.
5. The launch!
Here is where the magic happens, and we get to pull all the strategic levers we put together as part of our master plan. It is not an uncommon occurrence to find us ‘geeking’ it up watching results and analysing data and campaign trends.
We understand that campaigns may need tweaking, so we keep a close eye on the performance of those strategic levers to ensure they are slaying their purpose. If they aren’t, we re-evaluate and force them to.
6. Reporting
The fun stuff is over but the benefits continue to be reaped within the “walls” of your brand. You will receive an extensive report on your campaign detailing what we did and what was achieved. The creative stuff is fun but data doesn’t lie.
The last conversation we will have will about your next project. Because were friends now.
STOP LOOKING. YOU’VE FOUND THE PERFECT EVENTS GROUP