A disruptive creative agency of thinkers and doers

Perfect Events Group was created by CEO and Founder, Liliana Sanelli at her kitchen bench in 2007. Known among her peers as “The Perfect Connector” Liliana is driven by bringing people together and is generous in her style of collaboration through business.

At PEG, we think. believe and achieve and use our years of combined experience to help our clients build their business into brands that can’t be ignored. From strategy, to creative, to production, to paid media and all things digital, we make sure passion and precision is underpinned in everything WE do.. because we care (and we’re family now 😉

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Evolution of PEG

Epic things start with being humble and taking steps that continue to pay respects to your beginnings. 

We will forever be Passionate in our delivery and Persistent to drive the Perfect outcome.

  1. 2007

    From humble beginnings, Perfect Events was booking it’s first events from the kitchen table.

    The P graphic has been part of the brand since it’s inception.

    Passion Plus Precision & Patience = Perfect

  2. 2011

    The first evolution and introduction of “events”

    Keeping the P graphic and giving it a modern look to suit the ever evolving brand.

  3. 2018

    The second evolution to coincide with Perfect Events becoming the well known events company that it is today.

    The P graphic has now evolved into speech marks.

  4. 2023

    16th anniversary logo evolves as the business moves from events company to experential agency.

    4 core services.
    1 collaborative agency

The Perfect Approach

An event, campaign or activation starts well before “event day”. Providing a range of expanded services, we not only save you money but we take your audience through a spectacular journey.

We call it The Perfect Approach.