Events: The number 1 business growth tool

Events have been recognised as one of the most effective growth mechanisms for Australian businesses in 2024. We’ve seen insane growth in our event clients for years but now that there is mainstream hype around it we thought we should break down exactly why events are such a great tool for growth.

 

Events Build Genuine Connections

Strategically designed events that incorporate interactive elements allow businesses to capture quality leads and nurture them through their sales funnel.

The personal connections made during in-person events (because even though online is great, it just doesn’t cut it anymore) regularly result in higher conversion rates. 

Even if a sale isn’t made immediately, connections in your industry can serve you further down the line. 

Suppliers, customers, and contractors are more likely to have you front of mind when they are ready to purchase, invest or otherwise when they have a positive and memorable experience with your brand. Being front of mind for customers is one of the essential KPIs and aims of marketing, hence why events are such a great business tool.

 

It’s not guesswork – Get Data-Driven Insights

There are so many ways to gather data throughout an event. This makes events the perfect opportunity to get a deeper understanding of your audience’s preferences, behaviours, and pain points. You’ve got endless options to do this either by using an event app, a thorough registration process, in-app or physical polls throughout the event, attendee feedback and more. Throw in some swag to incentivise attendees and you’ll be swimming in actionable data – you’d be surprised how much detail event attendees give out when a goodie bag or quality prize is up for grabs.

 

Content is King…So Content Creation is a King Maker

Events are the perfect place to create content that can be used on socials, in EDMs, on your website and more. Take the opportunity to get behind-the-scenes glimpses, customer testimonials, staff on video discussing offers and concepts and you’ll see an endless amount of social engagement from this content. User Generated Content is one of the hottest social media and marketing trends across all markets and events are the perfect place to capture and share it.

 

Don’t be boring – Set yourself apart

Not many companies are hosting big events for their community launches, engaging in expertise-building breakfasts, or pushing themselves beyond the boundaries of their field. Events are the perfect way to give yourself a leg up and be seen in your business community as an expert in your field who is willing to invest in the future of your business and the industry.

This is especially true when your event is different from those being hosted. A breakfast Q&A is great, but it’s not necessarily new. A national product tour with disco balls, sequins, poolside dinners, product trials and swag bags though….that’ll make you stand out.

 

If you’re looking to grow your business during the 2024-2025 financial year, it’s time to consider how an event would benefit you and get into serious planning mode. 

Book your free 20-minute brainstorming session to find out what type of event would suit your business and how we could design an event to collect the data you need and guarantee growth.