Brand, Charity Events, Event Operations, Event Planning, Events, Events Melbourne
How Your Support Is Fueling Women’s Futures
By Sarah O'Bryan
2 min read | September 2, 2025

Behind every empowered woman is a community that believes in her potential.
At The Perfect Events Group, we don’t just create events — we create platforms for change. One of the most meaningful examples of this is the work being done through The EmpowHER Fund, a giving initiative founded by PEG’s very own CEO, Liliana Sanelli.
The EmpowHER Fund exists to do one thing: help women rise. Whether it’s supporting women-led organisations, funding scholarships, or giving a voice to women who are often unheard, this initiative is already making a measurable and deeply personal impact across Australia.
And it’s all possible because of you — our clients, partners, donors and community who continue to show up, speak out, and give generously.
What Is the EmpowHER Fund?
The EmpowHER Fund was created by Liliana Sanelli in 2024, inspired by decades of working alongside women from all walks of life — in business, in the community, and on the ground at grassroots events. Liliana saw firsthand the barriers that many women face, from access to education, suffering from domestic abuse, and to difficulty gaining financial independence, and knew something had to change.
So she created a new kind of giving circle. One led by women, for women. One that funds impactful initiatives that create real opportunities, not just symbolic gestures.
The EmpowHER Fund is powered by collective giving. Individuals and businesses contribute what they can, and together, the fund supports projects that directly improve the lives of women and girls. From mental health programs and leadership workshops to emergency support services and career training, the reach is wide — and growing.
Where Your Support Goes
Every dollar given to The EmpowHER Fund goes straight to work. We partner with trusted, women-led charities and programs that deliver tangible outcomes. We plan to:
- Provide leadership mentoring for young women in underrepresented communities
- Help domestic violence survivors access emergency relocation support
- Fund scholarships for First Nations women
- Support small organisations making big changes in the mental health and education space
It’s not just about the number of grants given. It’s about the lives changed — and the futures rewritten.
Events That Do More Than Raise Funds
With Liliana at the helm of both PEG and The EmpowHER Fund, our events are often more than a moment — they’re part of a movement. Our charity galas, luncheons, and networking experiences don’t just inspire. They activate. They mobilise. They connect passionate people to meaningful causes.
When you attend, donate, sponsor or support one of these events, you’re helping fund the next chapter in someone’s story — and you’re standing beside a community of women doing the same.
Join Us
Every act of support — big or small — fuels the EmpowHER Fund’s mission. And every event we produce in partnership with this initiative is a chance to change lives.
If you’re ready to turn generosity into impact, and events into action, we’d love to hear from you. Let’s build a future where more women rise. Together.

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