Post-Event Marketing: How to Keep the Buzz Going

The end of your event shouldn’t be the end of the conversation.

You’ve planned, styled, scheduled, and survived your big event. The crowd turned up, the lights came on, the mics worked (hallelujah), and your team delivered a spectacular experience. But here’s the golden rule of modern events: it’s not over when the doors close.

If you want your event to leave a lasting impression — with sponsors, attendees, donors, media, and future clients — your post-event marketing game needs to be just as strong as your pre-event promotions.

At The Perfect Events Group, we call it the second wave — and it’s where the real value often kicks in.

Here’s how to keep the buzz going long after the last guest has left.

1. Share Highlights Within 48 Hours

Yes, you’re exhausted — but don’t wait too long to post.
Share a short, punchy highlight reel, a photo dump, or a “That’s a wrap!” post while the event is still fresh in everyone’s minds (and still in their Stories feed).

PEG Tip: Pre-plan a template and caption so you can plug in photos as soon as they land in your inbox.

2. Create a Branded Recap Post or Video

Turn your best footage into a short sizzle reel or carousel post. Include:

• Event branding

• Crowd shots and energy

• Key moments or quotes

• Partner logos and shoutouts

• A CTA to follow, donate, or sign up (remembering the ‘why’ of your event)

PEG Tip: Even better, repurpose it into a “look what we did together” thank-you video for stakeholders and sponsors.

3. Say Thanks (Loudly and Publicly)

A personal thank you goes a long way — but a public one goes even further.
Tag suppliers, volunteers, performers, council departments, and community groups who helped make it all happen. This not only shows gratitude, but encourages shares and engagement (hello, algorithm!).

PEG Tip: Share a short caption and a ready-to-use image they can repost with their own message.

4. Collect and Share Feedback

People love to give their opinion — so ask for it!
Send a quick post-event survey to attendees, stallholders, or guests. Not only does this show you value their input, but it gives you gold for future planning and future promo (testimonials, anyone?).

PEG Tip: Include a cheeky incentive (like a prize draw) for those who complete the survey within 48 hours.

5. Publish a Post-Event Wrap-Up Blog or EDM

Tell the story in full:

• Why the event happened

• What was achieved

• Who was involved

• How it felt

• What’s next

Include links, stats, standout photos, and a strong call to action — whether it’s to stay connected, register early for next year, or support the cause further.

PEG Tip: Don’t forget to share this blog across your socials and tag any media who covered the event.

6. Keep the Momentum Moving

Don’t drop off the radar post-event.
Share behind-the-scenes reels, team thank-you’s, or “save the date” teasers for the next event. Keep the content — and the conversation — going.

Final Thoughts

The real power of events doesn’t end at closing time.
Your post-event marketing is the bridge between the experience and the legacy — and it’s your chance to deepen relationships, build reputation, and set the stage for what’s next.

Want help wrapping it all up with a bow (and a bang)?
The Perfect Events Group is here to make your impact last. Let’s keep the buzz going.