Why Giving Circles Are Changing the Way We Fundraise

Because fundraising is no longer about one big donor — it’s about collective impact.

The fundraising landscape is changing — and it’s for the better. Where once organisations relied heavily on large cheques from a few major donors, today’s most innovative philanthropic models are powered by collaboration, connection, and community.

Enter: the giving circle — a model that’s not just reshaping how we raise funds, but how we build movements.

At The Perfect Events Group, we’ve worked alongside some of Australia’s most forward-thinking not-for-profits, community leaders and donors. We’ve seen first-hand how giving circles are redefining generosity and building impact in powerful new ways.

Our CEO, Liliana Sanelli, has also created her own, The Empowher Fund, aimed at helping women and girls thrive.

So, what exactly is a giving circle — and why is it turning heads in the fundraising world?

What Is a Giving Circle?

A giving circle is a group of people who come together to pool their donations, discuss where the funds should go, and collectively decide which causes to support.

It’s simple in theory, but game-changing in practice.

Rather than relying on one major sponsor or donor, a giving circle builds strength in numbers. You might have 10 people giving $1,000 each, or 100 people giving $100. The result? Collective power, shared decision-making, and far more engaged supporters.

Why It Works

1. Community Over Competition

Giving circles are rooted in connection. Members aren’t just handing over money — they’re learning, listening, and building relationships with others who care about the same issues. This builds a community of advocates, not just donors.

2. Democratised Giving

Everyone has a voice. Whether you give $500 or $5,000, you’re part of the conversation. This model empowers people who may not have seen themselves as ‘philanthropists’ to become active changemakers.

3. Engaged, Educated Donors

Giving circles often involve discussions, presentations, or even site visits from charities. This creates more informed giving — and deeper emotional investment. Donors understand where their money is going and why it matters. It also creates a sense of community, and we all know that change doesn’t happen with the individual, it happens in numbers.

4. More Than Just a Donation

It’s not just about writing a cheque. It’s about building relationships, trust, and accountability between donors and organisations. That kind of long-term connection is priceless — and far more likely to lead to sustained support.

What It Means for Fundraising Events

At The Perfect Events Group, we see giving circles as a natural extension of purpose-led events.

We’ve helped launch and support giving circles through intimate fundraising dinners, networking events, and community-led showcases. These events aren’t about flashy galas or silent auctions — they’re about meaningful engagement and intentional storytelling.

They prove that people don’t just want to give — they want to feel part of something.

The Future of Fundraising Is Collaborative

If you’re a charity or NFP looking to grow your support base, it may be time to think beyond the traditional event model. Giving circles aren’t just a fundraising strategy — they’re a culture shift. One that invites people in, builds trust, and creates real, lasting impact.

 

If you’re looking to make an impact on the life of women and girls, but never felt that you had enough funds to make a meaningful difference, go to www.empowherfund.com.au to see how you can make a real difference.

Want to create an event that inspires community-led giving? Let’s design it together. Contact The Perfect Events Group today.